My
AI
stack.

My process starts the same way any good design does. I study the market, research what is working, gather references and build a clear picture of what I want. The difference is what comes next. Instead of handing that vision to someone else and hoping they get it, I use Gemini to make it real myself. What is in my head ends up on screen, exactly as I imagined it, without the briefs, the back-and-forth or the wait. And don't get me wrong. I would love to have a designer by my side. But budget is real, and this is how you stay creative and professional without one.

Claude is where I think. Market analysis, campaign brainstorming, CRO findings, competitive research. I also use it to build HTML components, EDMs and full reports. And I am working on agents that automate the repetitive parts entirely.

I bring my Google Ads and Meta data into Claude and let it do the heavy lifting. Pattern recognition, anomaly detection, structured insights. What used to take an afternoon of digging through spreadsheets now surfaces in a clear output I can act on immediately.

Meta data goes straight into Claude. I can see which creatives are fatiguing, which audiences are underperforming and what to test next. No spending a whole day inside Ads Manager trying to find the answer myself.

When I need to get up to speed on a new platform, strategy or industry fast, AI is my starting point. But I do not stop there. I use it to find primary sources, research papers and real data to back up what I am learning so my knowledge is not just fast, it is solid.

Decks, strategy presentations, client proposals. I used to spend hours structuring slides, finding the right words and making everything flow. Now I brief Claude, it builds the structure and drafts the content, and I spend my time on what actually matters: making sure everything I want to say is in there, exactly how I want to say it.